ASHTA is a leading manufacturer of potassium hydroxide (KOH). ASHTA services customers from its Ashtabula production site and a network of terminals and warehouses strategically located in the U.S. and Canada.
ASHTA’s website was extremely outdated – from a design and technical standpoint. Multiple levels of navigation hindered the overall user experience and the website was not built in a way that made it easy for users to contact the ASHTA team. The site was also built on a custom content management system which made it difficult for the ASHTA team to make edits to the site on its own.
We designed and developed a new website for ASHTA that not only showcased its new brand but also made it easier for the user to navigate to essential resources such as product and safety information, sales rep contact information and ASHTA-related news items. Integrating custom forms into the new website also created another route for users to contact the ASHTA team.
Incorporating ASHTA’s new tagline of “Experience” into the website copy creates a story that communicates its value proposition across all of its key audiences. An impactful homepage banner video demonstrates the real-world application of ASHTA’s products, minimizing the negative connotation sometimes associated with chemical companies. Improved navigation allows customers and prospects to locate information quickly and easily, and the use of website forms allows ASHTA to utilize its website as a lead generation tool.
Experience ASHTA’s website for yourself at ashtachemicals.com.
Have lingering questions after checking us out? We’re here to help! And don’t worry—we won’t go into sales-stalking mode. So please feel comfortable filling out the form below and take us up on our offer to help.