Liberty offers a full suite of payroll and HR services, including payroll and tax management, human capital management, time and attendance and talent management.
To develop the brand, we surveyed Liberty’s employees, clients and business contacts on the criteria and core competencies that mattered most when selecting a payroll services company. We then asked them how well Liberty delivered on the same criteria and core competencies. Our research discovered that what was most important to clients was proactive, personalized and seamless client service; demonstrated expertise in tax compliance; and the security necessary to protect clients’ most critical data. In short what they wanted was a payroll and HR solutions provider committed to delivering complete peace of mind.
We built Liberty’s brand around the idea of peace of mind, a platform that allows Liberty the flexibility to address the various needs of its target audience without becoming pigeonholed in any one area (e.g., client service, timely service, quality work).
The tag line is flexible to fit each individual’s needs and can be easily customized on the fly as appropriate, for example:
The triangle icon, formed by connecting three “L’s”, serves as an element that is used to further emphasize and communicate Liberty’s commitment to its three key targets —its clients, employees and referral sources.
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