Goldin Peiser & Peiser (GPP) is a Dallas based, mid-sized CPA firm that provides comprehensive accounting, tax and business advisory services to hundreds of privately owned business.
GPP was looking to meaningfully increase revenue via new client acquisition. Realizing it could not rely alone on the traditional referral-based business development model it had always practiced, GPP came to us seeking a recommendation that would not only help it acquire new clients, but also positon the company as thought leaders in key industry niches, improve its SEO ranking and generate more organic website traffic.
After we completed GPP’s website redesign, we developed and implemented an extensive inbound marketing program. Working closely with GPP’s industry niche leaders we conducted keyword research, developed industry-specific content calendars, authored 53 custom articles and wrote and designed four e-books.
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