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About NR&S

Nager, Romaine & Schneiberg Co., L.P.A. (NR&S) is a full-service law firm in Cleveland, Ohio specializing in workers’ compensation (WC), person injury (PI) and related cases.

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The Challenge

Deliver timely communications to new clients to ensure that they don’t miss out on important information throughout the legal process.

The Solution

We developed workflows and implemented a 90-day automated email marketing campaign to deliver personalized messages that required virtually no client maintenance. By creating various subscriber subgroups, we were able to deliver automated personal messages from each client’s assigned attorney.

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The Results

  • 9 contact groups received customized messages
  • 5 drip emails/campaign
  • 12,000 emails sent
  • 50% open rate over the course of the campaign

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