New Website Completes Holistic Sales and Marketing Approach Allowing Company to Track Prospects From First Touch to Closed Deal
About OMNI Systems
OMNI Systems provides thermal label solutions, including direct thermal labels, thermal transfer labels, barcode labels and more, across a variety of industries for companies of any size. Inc. magazine has recognized OMNI Systems multiple times as one of the fastest-growing private companies in the U.S.
The Challenge
OMNI Systems’ existing website was outdated and did not communicate that the company was a true leader in the thermal label space. OMNI desperately needed a new website to show off its products and processes that set it apart from the competition.
The Solution
We built the OMNI website using HubSpot’s “Clean” template theme. It was ideally suited for a manufacturing company like OMNI and helped to reduce development costs. Utilizing a combination of custom product photography, customized stock photography and video, we were able to develop a modern technology-forward look and feel for the site that stood apart from the competition. We fully revised the copy on the site to incorporate the industry leadership message throughout, as well as ghost-authored a year-long custom blogging program that drove significant search traffic to the website.
The Results
The new site continues to drive significant search traffic and qualified leads well after launch.
Have lingering questions after checking us out? We’re here to help! And don’t worry—we won’t go into sales-stalking mode. So please feel comfortable filling out the form below and take us up on our offer to help.
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