Richter is a healthcare consulting company that specializes in working with long-term post-acute care (LTPAC) facilities (e.g., Long-Term Care and Skilled Nursing, Home Health, Hospice and Senior Living).
Another agency had previously implemented HubSpot and a content creation campaign. However, the client was unhappy with its inbound marketing campaign results – one of those areas being email marketing engagement and website traffic from email marketing.
Along with implementing a full content strategy, we also implemented a full email marketing campaign that included monthly e-newsletters, special offer email promotions for e-books and thought leadership and email blasts promoting timely and relevant webinars to Richter’s target audience.
By engaging Richter’s audience via these email campaigns, we increased Richter’s website traffic from email marketing by 210%.
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