Richter is a healthcare consulting company that specializes in working with long-term post-acute care (LTPAC) facilities (e.g., Long-Term Care and Skilled Nursing, Home Health, Hospice and Senior Living).
The Challenge
In order to meet its five-year sales goal Richter needed to build more relevant traffic to its website and convert that traffic into qualified leads.
The Solution
We developed and implemented a custom inbound marketing strategy aimed at the target audience for Richter’s services. Our approach, which included keyword research, onsite optimization and thought leadership in the form of custom articles and e-books, served as a guide, bringing key decision-makers and influencers the answers they were seeking online.
The Results
Over the last three years:
Increased Organic Search Traffic - 515%
Increased Overall Website Traffic – 241%
Increased Overall Leads – 233%
Increased leads from SEO – 1,473%
Helped Richter meet its 5-Year sales goals in 3 years.
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