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About Smith & Howard

Headquartered in Atlanta, Smith & Howard is a nationally-recognized firm providing a wide range of services, including assurance, tax, accounting and advisory.

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The Challenge

The firm sought to improve its search rankings for specific targeted service offerings as well as for its blog.

The Solution

We initially conducted keyword research to determine the most important CPA-specific service search terms to rank for in search engines to drive traffic and relevant site visitors to the firm’s website. We determined the keyword targets for organic search through the following data:

  • Approximate searches per month
  • Competitive webpages for each term
  • Keyword Difficulty Score
  • Cost-per-click estimate

We then utilized the results of the keyword research to create a content plan with a focus on topics that helped drive targeted search traffic to the terms that were identified through keyword research. Then working closely with Smith & Howard’s subject matter experts we created content that closely followed the content strategy we developed for each targeted niche area. Once the content was drafted, we search-optimized each article before posting it to its website. The content was then shared on social media and promoted through the monthly e-newsletter.

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The Results

  • Achieved #1 ranking in Atlanta for CPA search terms
  • Increased organic search traffic over a three-year period by 744%
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