As senior content director at Marcum Strategic Marketing, Cindy oversees all marketing content initiatives across multiple platforms and formats to help drive sales, engagement, retention, leads and positive customer behavior for agency clients. She delves into a topic and emerges to deliver clear communications that educate, motivate and inspire action.
Through agency and corporate experience, Cindy has built a 30-year career as an award-winning writer, PR practitioner and a marketing communications strategist. Her clients have ranged from Fortune 500 companies to small and midsize businesses.
Before joining Marcum Strategic Marketing, Cindy ran an independent marketing communications firm and worked in the public affairs group of a leading financial institution.