Toefco is a leading provider of Teflon industrial coatings for the aerospace, automotive, military, medical and agricultural industries.
Take over an underachieving digital advertising campaign in order to improve the company’s overall share of search engine page results for targeted search terms.
We began our process with thorough keyword research to uncover the most efficient keyword targets for a paid search campaign. Then, leveraging the results of our keyword research, we developed a paid search campaign that targeted a combination of specific coating types and more general industry terms. We also used geo-targeting to deliver ads to Toefco’s target markets.
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