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About UltraSonic LLC

UltraSonic LLC is a leading provider of ultrasonic cleaning machines for both commercial and consumer use. Ultrasonic cleaning is an efficient and effective choice for a variety of industries to get clean parts with less manual labor and at a lower cost than alternative parts washing solutions.


The Challenge

Ultrasonic was looking to expand its customer base from its core business in the automotive industry. This involved bringing on a dedicated salesperson and launching a targeted marketing campaign. Ultrasonic was searching for a solution to track its sales and marketing efforts in one place and gauge the effectiveness of its new campaigns.

The Solution

We recommended HubSpot’s CRM, Marketing Pro and Sales Pro software solutions. This single solution allowed complete visibility throughout the marketing and sales funnel – from lead to customer.



The Results

Ultrasonic took full advantage of the HubSpot software suite to achieve the following efficiencies:

  • Full-featured CRM to automatically manage conversations with the entire database of prospects and customers (including sales and marketing emails, website chat, social interactions).
  • Marketing workflows to automate a 5-email follow-up process after a quote is requested via the website.
  • Custom sales email templates for efficient and trackable prospect outreach.
  • Separate Deals Pipelines to track both long-term B2B sales efforts and immediate consumer e-commerce sales via a Shopify website that is directly integrated with HubSpot.
  • Full website reporting to track website visits to leads to customers for all web traffic channels.

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