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About Liberty

Liberty offers a full suite of payroll and HR services, including payroll and tax management, human capital management, time and attendance and talent management.

Liberty-Logo_NEW (ID 155200)

The Challenge

After Liberty’s rebrand was complete, we needed to design and build a website that incorporated the new brand and brand messaging. We also wanted to better communicate Liberty’s target audience by creating a site that focused on industries and specific sized companies Liberty serves. Liberty was looking to use its new website as a business development tool so it was also important to incorporate lead generation tactics such as a quote request and additional contact forms throughout the site.

The Solution

The new website gave Liberty a fresh, modern and updated look and feel. Our team weaved in Liberty’s brand icon, messaging and tagline throughout the entire site as well as incorporated interactive elements such as roll-overs, toggles, etc.

To position the site as a true business development tool, we incorporated a free quote request as well as a no-risk payroll analysis offer to generate leads from the website.

liberty-payroll-site-mock

The Results

  • Optimized website copy for search engines and included specific pages that spoke to the needs of each Liberty target audience
  • Incorporated forms for website lead generation
  • Modernized look and feel, incorporated brand messaging and icon throughout

Check out the Liberty website for yourself at libertypayrollhr.com.

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