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About Richter

Richter is a healthcare consulting company that specializes in working with long-term post-acute care (LTPAC) facilities (e.g., Long-Term Care and Skilled Nursing, Home Health, Hospice and Senior Living).


The Challenge

Richter was looking to move away from the WordPress CMS as its previous install was not user-friendly, difficult for its internal staff to update and required regular software/plugin maintenance. Additionally, Richter wanted a new site that would leverage the significant resources that it provides to its clients in the form of blogs, webinars, e-books, checklists and guides to drive more leads through the site.

The Solution

As Richter was already utilizing HubSpot Marketing Hub for email marketing, social media management, landing pages, forms, etc., it made sense to transition the new website to the HubSpot CMS. This allowed Richter's internal staff to easily make updates to the site via the same platform (and same login) on which it was already comfortable creating communications such as email blasts and landing pages. In addition, the new site on the HubSpot CMS would require zero technical maintenance and no manual software/plugin updates.


The Results

The new site was quickly built and customized after jump-starting the process with a visually appealing HubSpot Marketplace Theme template. In the first two months of 2021, the new site has generated over 30 new leads per month and resulted in a large new customer who discovered the site via organic search.

Check out the Richter website for yourself at richterhc.com.


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