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About Wheel Craft

Wheel Craft applies proprietary, high-end wheel finishes specially designed for luxury-brand original equipment factory-installed wheels (BMW, Lexus, Infiniti, etc.). Their advanced protective properties provides unrivaled durability to protect wheels from brake dust burns, alloy wheel corrosion, car wash chemicals, seasonal street chemicals and salt. The protective coatings come in a variety of high-end finishes that allow consumers to further customize their cars.

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The Challenge

Prior to rebranding, Wheel Craft was doing business under the acronym OEX, which stood for Original Equipment Exchange. They were a successful B2B company primarily targeting automotive dealerships. When they changed their sales strategy to include car enthusiast and consumer luxury car buyers—an audience with a strong attachment to brands that offer unique experiences and top-level performance—they needed to quickly create brand and product awareness to a completely new audience.

The Solution

Using Facebook’s ad platform—one of the fastest growing ad networks—we developed buying personas for luxury car owners and car enthusiasts and then targeted them with a series of display and video ads featuring Wheel Craft’s wheel finishes on high end luxury automobiles such BMW, Lexus and Infiniti.

 

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The Results

  • Click through rate 12% higher than automotive industry average
  • Cost per click is 88% less than automotive industry average
  • Cost per conversion is 11% less than automotive industry average

    *Results based on WordStream Online Advertising

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