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About Wheel Craft

Wheel Craft applies proprietary, high-end wheel finishes specially designed for luxury-brand original equipment factory-installed wheels (BMW, Lexus, Infiniti, etc.). Its advanced protective properties provide unrivaled durability to protect wheels from brake dust burns, alloy wheel corrosion, car wash chemicals, seasonal street chemicals and salt. The protective coatings come in a variety of high-end finishes that allow consumers to further customize their cars.

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The Challenge

Prior to rebranding, Wheel Craft was doing business under the acronym OEX, which stood for Original Equipment Exchange. It was a successful B2B company primarily targeting automotive dealerships. When it changed its sales strategy to include car enthusiast and consumer luxury car buyers—an audience with a strong attachment to brands that offer unique experiences and top-level performance—a new consumer-focused website that matched the new brand and business model was in order. 

The Solution

With Wheel Craft already sold on the combination of HubSpot’s Marketing, CRM, Service and Sales software, we built its new website on HubSpot’s CMS platform. In doing so, Wheel Craft now employs a holistic sales and marketing solution that allows the company to never lose sight of a prospect from first touch to closed deal. The home page is built using a full screen scroll design, which opened up the page and allowed us to infuse Wheel Craft’s beautiful product photography and videos with informative written content. The format also enables site visitors to intuitively scroll rapidly down the page in order to find exactly what they’re looking for in a manner that is equally functional on both desktop and mobile devices.

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The Results

The website has given Wheel Craft a great marketing tool that fully integrates with HubSpot’s CRM, Marketing, Service and Sales softwares—allowing it to track every prospect from first touch to closed deal. The responsive design is appeasing to the eye on all viewing platforms, and through the use of beautiful photography and inspiring videos demonstrates the beauty of Wheel Craft’s finishes. The informative and engaging content serves to educate prospective customers and dealers on the protective attributes of the wheel finishes and has given Wheel Craft the ability to convert prospects into both customers and advocates.

Check out the Wheel Craft website for yourself at wheelcraft.com.

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